REDESIGN | DESKTOP WEB
This redesign was executed to create an immersive shopping experience that caters to customers' behavioral patterns. Target users are likely to buy products when they enjoy the experience of browsing. This redesign incorporates editorial-style elements and thoughtful language to target these behaviors.
Finding opportunities for my client's business required
adaptability and creativity in the research phase.
WHAT DOES IT ALL MEAN?
When users are inspired,
When they browse,
The redesign was executed to create a more immersive shopping experience for the user. Based on research, Nordstrom Rack's target consumers purchase the most frequently from sites they enjoy browsing. The new website redesign targeted these behaviors with editorial-style contextual visuals, features like "Recommended for You" and "Complete Your Look," and more customizable filtering options. The following are the major design changes that were made.
USABILITY TEST - USER QUOTES
"I love these images. (Home Page) I almost forgot what I came here for."
"I always look at recommended items so I think that feature is so important. I would recommend shopping on Nordstrom Rack to a friend."