NEW PRODUCT | iOS APP
PAL by Project Playdate is a marketplace mobile application that connects parents with caregivers to set up supervised activity-driven playdates for their children.
2-Week Design Sprint
Competitor/ Comparator Analysis
Design Studio Sketching
"We were blown away by how exceptionally intuitive this team was to the goals of our business and needs of our users. This combined professionalism with an indisputable mastery of user experience design resulted in a phenomenal outcome for our business. We are so very grateful for their work and couldn't recommend them more highly."
- Amanda Raposo, Co-Founder/CEO
RESEARCH & SYNTHESIS
5/5 PARENTS SAY SCHEDULING IS THE MOST STRESSFUL PART OF CHILDCARE
5/5 PARENTS SAY TRUST IS THE MOST IMPORTANT FACTOR WHEN CHOOSING A CHILDCARE PROVIDER
5/5 PARENTS COMMUNICATE WITH CHILDCARE PROVIDERS BEFORE, DURING, AND AFTER CHILDCARE SESSION
5/5 PARENTS MENTIONED TIME IS IMPORTANT TO THEM; TIME WITH PARTNER, CHILD, OR WITH SELF
Jen, 35, mother of 2
Works in finance, city-dweller
"I want to feel confident that I'm doing the right thing for my kids. I want to be able to trust someone to give them enriching and engaging experiences."
Jen wants to spend “adult time” with her partner and friends, but has trouble scheduling child care with someone who she trusts to enrich her child’s development.
How can we help Jen feel confident scheduling child care with someone she trusts to engage her child in activities they enjoy?
DESIGNING FOR TRUST
The challenge for this team was to design a product that would allow parents to trust caregivers solely through interaction with the application. We wanted to eliminate the parents' need to pass through multiple levels of interaction with caregivers in order to trust them with their children. We organized qualifying information about the caregivers for parents who are demanding but short on time by using visual elements and hierarchy.
Usability tests in the second round of high-fidelity prototypes were successful. Additional design changes were made based on UX/UI and iOS best practices. Below are a few of the iterations made.
Visual hierarchy was improved and iOS best practices were adopted for buttons and shadows.
Buttons were differentiated from icons with shadows and additional iOS principles were applied.
SPECIALISTS SEARCH PAGE
Tabular navigation between playdates search and specialists search was not intuitive to users in first rounds of usability testing. Design was improved to make functionality clearer and was successful in testing.
Information hierarchy was changed to cater to the needs of the parents. Ratings and photo of caregiver were given priority because parents want to trust them. The "Reserve" button was removed because all users in testing went to playdate details before reserving.